Case Study:
SEO & ORGANIC SEARCH GROWTH
CLIENT CASE STUDY:
SEO & ORGANIC SEARCH GROWTH
Turning a top-rated Manila dental practice into a consistent search-visibility leader.
Dentist Manila (Tooth & Go Dental Clinic) is a Parañaque-based practice specialising in dental implants, prosthodontics and cosmetic dentistry. Here’s how a sustained organic search programme steadily lifted their visibility over six months of Google Search Console data.
13 → 7.8
AVERAGE POSITION, 6MO → LAST 7 DAYS
2.34M
IMPRESSIONS, LAST 6 MONTHS
10.8K
CLICKS, LAST 6 MONTHS
CLIENT
Dentist Manila (Tooth & Go Dental Clinic)
WEBSITE
dentist-manila.com
ENGAGEMENT
Technical SEO & Organic Growth
MEASURED VIA
Google Search Console
Client Overview
A nationally-ranked dental practice, built on precision and technology.
Based in Parañaque and serving patients across Alabang, Las Piñas, Muntinlupa and the wider Philippines, Dentist Manila (operating as Tooth & Go Dental Clinic) has been rated the number-one dental clinic nationwide by the Global Clinical Rating since 2016, and named among the country’s top dental clinics by Tatler. The practice specialises in dental implants and prosthodontics, using Germantrained expertise and technology such as CEREC intraoral scanners, digital smile previews, and guided implant surgery to serve both local and international patients.
INDUSTRY
Dental Care & Cosmetic Dentistry
MARKET
Philippines (Metro Manila)
ENGAGEMENT
Technical SEO & Organic Growth
TRACKED VIA
Google Search Console
What Makes This Audience Different
High-Trust, High-Consideration Searches
Patients researching implants or cosmetic dentistry compare clinics carefully before booking — visibility has to be paired with credibility signals, not just rankings.
Mixed Local & International Demand
The practice serves both Metro Manila locals and international dental-tourism patients, meaning search intent spans local “near me” queries and broader Philippines-wide research.
Why this matters for SEO: a dental implant search often represents a high-value, considered decision — consistent, durable visibility over months matters more than a single short-lived spike in rankings.
The Challenge
A respected clinic competing in a crowded, review-driven category.
Mid-page rankings for high-value terms
Average position sat around 13 over the prior six months — a range that keeps a clinic technically visible, but well short of the strong click through Google’s top results receive.
A crowded, well-marketed category
Metro Manila’s dental market includes many established, heavily-marketed clinics — standing out required more than general dentistry keywords could deliver on their own.
What this looked like in practice
- Search visibility existed, but average position hovered in the low-to-mid teens rather than the front half of page one where click-through rates rise sharply.
- Average CTR sat around 0.4–0.5%, consistent with a clinic appearing in search results but not yet earning the click it deserved relative to its reputation and credentials.
- Content wasn’t yet fully aligned to the specific procedures and credibility signals (rankings, technology, specialists) that high-value dental searches respond to.
The core problem: a genuinely top-rated clinic wasn’t yet ranking like one — the reputation existed offline and in review platforms, but hadn’t fully translated into consistent, front-page organic visibility.
The Solution
Translate the clinic’s real-world credibility into search-ready content and structure.
Rather than competing on broad “dentist in Manila” terms alone, the strategy focused on building depth around the practice’s actual strengths: implant dentistry, prosthodontics, and cosmetic procedures backed by recognised accreditation and technology. That meant restructuring key procedure pages, reinforcing trust signals, and steadily improving technical health so rankings could climb and hold, rather than spike and fade.
Procedure-First Structure
Dedicated, well-optimised pages for core services —implants, prosthodontics, cosmetic dentistry — so each could rank for the specific searches patients use.
Credibility-Led Content
Content built around the clinic’s accreditation, technology and specialist expertise, to match the careful research behaviour of high-value dental patients.
The goal: make sure that whenever a patient researches implants, prosthodontics or cosmetic dentistry in Metro Manila, Dentist Manila is visible with a page that earns the click and reflects the clinic’s real standing in the field.
Our Approach
A sustained, trust-focused organic search programme built around four pillars.
01
Procedure & specialty page structuring
Mapped core services — dental implants, prosthodontics, cosmetic dentistry — into a clear, crawlable site structure so each procedure could rank on its own terms rather than competing against a single general dentistry page.
02
Trust- and expertise-led content optimisation
Rewrote and expanded key pages around the clinic’s real accreditation, technology and specialist credentials — the exact signals high-consideration dental searchers look for.
03
Technical health & crawlability fixes
Resolved indexing and internal linking issues limiting how much of the site Google could confidently evaluate and rank across procedure and location pages.
04
Ongoing monitoring across time windows
Tracked clicks, impressions, CTR and average position across 7-day, 28-day, 3-month and 6-month windows in Search Console, to confirm gains were durable and compounding rather than short-lived.
The Results
A clear, compounding improvement in average position, alongside strong and growing organic volume — pulled directly from Dentist Manila’s Google Search Console property across four time windows.
7 DAYS
525
CLICKS
7 DAYS
140K
IMPRESSIONS
28 DAYS
1.79K
CLICKS
28 DAYS
486K
TOTAL IMPRESSIONS
Fig. 1 — Search Console, 7-Day Performance
525 clicks · 140K impressions · 0.4% average CTR · 7.8 average position
Fig. 2 — Search Console, 28-Day Performance
1.79K clicks · 486K impressions · 0.4% average CTR · 8.7 average position
Fig. 3 — Search Console, 3-Month Performance
5.88K clicks · 1.35M impressions · 0.4% average CTR · 8.9 average position
Fig. 4 — Search Console, 6-Month Performance
10.8K clicks · 2.34M impressions · 0.5% average CTR · 13 average position
Performance Across Time Windows
| WINDOW | CLICKS | IMPRESSIONS | AVG. CTR | AVG. POSITION |
|---|---|---|---|---|
| Last 7 Days | 525 | 140K | 0.4% | 7.8 |
| Last 28 Days | 1.79K | 486K | 0.4% | 8.7 |
| Last 3 Months | 5.88K | 1.35M | 0.4% | 8.9 |
| Last 6 Months | 10.8K | 2.34M | 0.5% | 13 |
Reading the numbers: average position has improved steadily as the window narrows — from 13 over the full six months down to 8.9 over the last quarter, 8.7 over the last month, and 7.8 over the most recent week. Read together, that’s a consistent upward trend rather than a one-off spike: the clinic is ranking measurably better now than it was earlier in the campaign, and holding that improvement.
Key Takeaways
What made the difference — and what to keep doing.
DO
- Structure the site around the specific procedures and specialties patients search by, not general category terms alone.
- Track average position across multiple time windows to confirm a trend is real and compounding, not a one-week fluke.
- Lead with the credibility signals (accreditation, technology, specialists) that high-consideration searches respond to.
- Keep resolving technical and crawlability issues in parallel with content work — neither works well alone.
AVOID
- Judging SEO performance from a single short window without checking it against the longerterm trend.
- Publishing procedure pages without mapping them to the specific treatments patients actually search for.
- Leaving indexing and internal linking issues unresolved while focusing only on new content.
- Expecting CTR to move before average position does — in this campaign, position led and volume followed.
Bottom line: the clearest signal in this campaign is the steady climb in average position — 13 to 8.9 to 8.7 to 7.8 — across four different time windows. That’s the kind of durable, compounding improvement that keeps paying off long after the work is done.
NEXT STEPS
Want organic growth like this for your site?
We approach every client’s SEO the same way we approached SHEQ Management’s — structured, technical-first, and measured against real Search Console data, not vanity metrics.
Let’s talk about what a focused SEO programme could do for your organic search performance.