Digital Marketing & Web Development
Welcome to your comprehensive 3-month training programme, designed to equip you with essential skills in digital marketing and web development. This course covers everything from optimising your online presence with SEO to crafting engaging content and running effective ad campaigns.
Module 1: Search Engine Optimisation (SEO)
Master the art of improving your website’s visibility on search engines. Learn to conduct thorough keyword research, optimise content, build high-quality backlinks, and ensure your site is technically sound for top rankings.
Module 2: Meta Ads (Facebook & Instagram)
Learn to create, manage, and optimise successful advertising campaigns on Facebook and Instagram. Understand audience targeting, various ad formats, and performance analysis.
Module 3: Social Media Marketing
Strategy & Growth
- Content Calendar Creation
- Hashtag Strategy & Engagement
- Organic Page Optimisation
Insights & Tools
- Tracking Growth & Best Post Times
- Meta Business Suite, Buffer, Hootsuite
Module 4: Canva Design Mastery
Interface & Design
- Free vs. Pro Features
- Brand Kit & Templates
- Creating Posts, Posters, Logos
Smart Tools & Teams
- AI Background Remover
- Magic Resize, Docs & Presentations
- Collaboration & Content Planning
“Unlock your design potential with Canva. Learn to create stunning visuals for social media, presentations, and branding, utilising its powerful features and collaborative tools.”
